employer brand research 2025.
what is the seagull
employer brand
research?
Our research consists of the collection of insights based on perceptions of a general audience, optimizing 25 years of successful employer branding insights. This is an independent survey with more than 170,000 respondents across 16 sectors and more than 6,000 companies surveyed worldwide.
In the report you will find a reflection of employer attractiveness for each market’s largest employers known by at least 15% of the population and key insights compiled to help employers shape their brand.
what the
workforce
wants
in 2025
seven in ten workers globally feel engaged and motivated in their current role.
seagull
employer brand
research 2025.
How can employers attract and retain the best talent on a global scale? Find out how in our latest report.
what you can
find in the report.
The data in this year’s report offers a series of critical insights that can be used to inform organizations’ talent strategies.
Find out what talent’s latest view is on:
EVP drivers in a company.
job switching behaviour & reasons talent leave a company.
equity – a driver that should be a main focus.
AI and the workforce.
top 5 reasons employees choose an employer.
explore the themes
for 2025.
salary & benefits
work-life balance
job security
pleasant work atmosphere
equity
download Seagull
employer brand
research 2025.
how we can help.
Our 2025 Employer Brand Research is the world’s largest, most in-depth of its kind and highlights the key factors shaping the employment choices people make with 34 markets surveyed, covering more than 75% of the global economy.
Get in touch with your local market and build a winning employer brand with local insights.
discover our previous employer branding reports:
workforce
insights delivered
to your inbox.
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